Sports Logo – The Engine Of Commerce

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The modern world is the world of labels. To make the product recognizable and increase demand for it, companies (and sports corporations are no exception) create a trademark, a logo that will be part of passive advertising. If you see a cool jacket on a passerby, the first thing you notice is the manufacturer’s logo. This will allow you to visit the company’s website, to be acquainted with the range and possibly make a purchase. Therefore, the logos must never be underestimated.

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We do not attach much importance to labels, but they play an important role in our lives. Let’s perform an experiment. Close your eyes and say the first association that will arise before your eyes, when you hear the word “Nike” or “Adidas”? Perhaps it will be some kind of product of these brands, but more likely it will be a brands “tick” and 3-Stripe logo. And if someone will ask you where you have bought a particular product of a little-known company, how would you explain how to find it in the store, if you do not remember the name? That’s right, the logo! This completes the proof!

Logos from the past

Logos could be divided into three types:

• modern;

• archaic;

• mixed.

It is worth noting that modern logos include not only the logos of new companies, but also those that have changed over time. Consider the Adidas logo as an example. Few people know, but the famous three stripes were patented as a logo in 1949. Since then, the appearance of the logo has undergone significant changes, but the basis of the logo, three stripes, has been never changed. Thus, this logo can be called a mixed type. As for the Adidas logo, it is interesting to note that the decision to take three strips as the basis of the trademark did not arise from scratch. Before the Dassler brothers split their business in 1948, the logo of the company had two strips, which became the prototype of the famous Adidas strips. But the Puma logo evolution (competitor of Adidas) began with an independent image, without reference to the previous logo of the first joint company.

Letters, symbols, signs – what is the basis of the logo?

All logos have common features. It help to divide logotypes into 6 types:

• Alphabetic
• Abbreviations
• Symbols
• Abstract logos
• Emblems
• Combinations

1. Text logos (alphabetic)

A text logo is a logo with only one business name. No signs, lines or logos. The font logo is suitable for companies with both a short and clear name and a long name.

2. Abbreviations

The capital letters in the logo are simplicity. Choosing the right color and font of the new logo, you will perform 2 functions: recognition and uniqueness.

3. Symbols and graphic signs

Graphic icons (brand symbol) are the elements or objects that formed the basis of branding and corporate identity.

4. Abstract logos

Abstract logos are geometric shapes of any shape: rhombuses, triangles, squares, lines or figures of the designer’s wild imagination.

5. Emblems

An emblem is an inscription, a symbol or an icon inside a figure. The emblems include seals, emblems and logos in the form of a shell around the logo with the brand names.

6. Combined logos

The combined logo is a combination of letters and pattern. They are the most popular kind of logos.

It would be interesting to know what, an example of different types of logos can be the logo of the same company but at different times. If we consider the reebok logo meaning and type, each version of its logo can be an example of all kinds of logos which were discussed above. That’s only for buyers will remain the main letter version, to which the company returns every time.

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